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MAUDE : WASH 2.0

CORNER OFFICE, GREEN ROOM, UNSCENTED Led the packaging redesign for Maude’s Wash 2.0, a comprehensive update to the brand’s bestselling product. 

The relaunch introduced new formulas, refined scent names, refreshed packaging, and redesigned pumps, marking a functional and visual evolution of a core Maude offering.


Collaborators: Maude Team
The redesign focused on clarity, tactility, and differentiation across Corner Office, Green Room, and Unscented. Each variation was treated as part of a cohesive system while maintaining its own sensory identity, ensuring the line felt elevated, legible, and distinctly new without departing from Maude’s established visual language.







The project began with re-evaluating how Wash communicated both function and feeling. I experimented with color and composition, as well as new possible typeface options. Ultimately, we retained most of the original Wash packaging system that balanced technical product information with a restrained presence, considering form, typography, color, and finish to support everyday use while elevating shelf appeal.

In parallel, I supported the broader launch by developing assets for social, advertising, and marketing channels. These materials translated the physical redesign into digital environments, clearly communicating the product’s improvements while reinforcing the experiential qualities of the updated Wash.

Assets were adapted for major distribution partners such as Amazon and Sephora, as well as Maude’s own online shop.








2026