Designed for versatility and ease, the scarf features a double-sided print and can be worn in the hair, around the neck, or tied to a bag, while remaining washable for practical use. Both objects were developed to feel understated, functional, and expressive, extending the Maude ecosystem through texture, materiality, and subtle branding.
Alongside designing the products, I collaborated with product photographer Carl Ostberg to creative direct the campaign photography and visual rollout. I also designed accompanying promotional materials for influencer send-outs, including ticket-inspired inserts, instructional graphics, and packaging ephemera.
Ultimately, I produced:
- Product and packaging design for the limited-edition travel accessories
- Creative direction and visual development for campaign photography
- Promotional assets for social rollout and influencer send-outs
- Distributor, press, and retail imagery
- Web and PDP assets
- Printed ephemera including instructional inserts and ticket-inspired promotional materials