Maude - Modern Intimacy
Design Intern - Jan 2025 - Present
Since January 2025, I have been working as a Design Intern at Maude, a modern intimacy and sexual wellness brand.
In this role, I collaborate closely with the strategy, marketing, and social media teams to develop product marketing assets, launch materials, social media content, product detail pages (PDP), video content, and promotional materials for special events.
As I continue my work with Maude, this section will be updated periodically to reflect my latest contributions.
Project Goals and Results:
General Design Goals:
• Build clear, cohesive brand identity
• Design intuitive, user-friendly website
• Optimize for cost-effective development
• Streamline design process with Figma
Technical Considerations:
• Minimalistic design for easy scalability
• Responsive layout for all devices
• Efficient, low-cost hosting solutions
• Prototype testing for rapid iterations
Overall Achievement:
I successfully delivered a polished, intuitive website within budget constraints, leveraging smart design decisions and efficient tools like Figma to meet all project goals while supporting the startup’s limited resources.
I collaborated with Rebrand’s co-founders to establish the visual identity and brand personality for the company.
My work focused on targeting a young, modern, and health-conscious audience through thoughtful visual research and design.
I created personality boards and developed collaborative Figma boards to guide the brand’s look and feel. Drawing inspiration from visual references like David Hockney’s A Bigger Splash—a painting that evoked the sophisticated, fresh energy of a summer’s day—we crafted a color palette that embodied these themes.
Additionally, I designed a slide presentation to document and communicate our design direction as we refined Rebrand’s visual identity, ensuring alignment across the team. This early research laid the foundation for the brand’s cohesive and targeted visual style.
We finalized our visual references and color palette before I began creating mockups for the website.
Initially, I designed with a web-first approach; however, after discussions with the team, we pivoted to a mobile-first design strategy to better align with user needs.
I redeveloped the website design to emphasize bold colors, eye-catching shapes, and an engaging scroll experience that enhances user interaction.
We prioritized flexibility in the design, ensuring the site would be easy to update and expand with new sections in the future.
I collaborated with the founders of Rebrand to refine and further develop the website design, focusing on typography, layout, and interactive elements through an iterative design process.
Updated Mock-Ups
After numerous design iterations, we finalized a concept that we felt strongly represented the brand we were building.
I then collaborated closely with Ada, our front-end developer, to refine the design as it transitioned into its final digital form.
Throughout the process, I ensured she had all the necessary assets and provided support to maintain consistency between the mockups and the live website.
Final Opening Page