Released alongside the film’s theatrical debut, the kit was designed to feel cinematic, intimate, and timeless. Never promotional, always atmospheric.
Collaborators: Warner Bros, Maude Team
The project began with collaborative concept development alongside the Maude team and Warner Bros. Together, we explored how the film’s themes - longing, memory, restraint, and emotional unraveling - could be translated into a physical object that felt true to both brands.
I designed the packaging from scratch through to production, grounding the system in visual cues drawn directly from the film and its aesthetic world. Every detail was considered to ensure the final kit felt collectable and intentional, functioning as an extension of the film’s world rather than a traditional branded collaboration.
I then designed a limited-edition poster to accompany the kit, organizing and creating all of its content. The poster includes curated interviews with key creative talent behind the film, offering deeper context while reinforcing the cinematic tone. The poster and booklet were treated as narrative artifacts - designed to be lingered over, not skimmed.
Ultimately, I produced:
- Limited-edition kit packaging (concept through production)
- Exclusive poster design featuring interviews with film creatives
- Visual assets for social rollout
- Distributor and press imagery
- Web PDP imagery
The collaboration received strong press reception, including coverage from Variety and WWD: