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MAUDE : WINTER KITS

CORNER OFFICE & ALPINE MODERNE Designed for Maude, the Winter Gift Kits introduced a new seasonal expression of the brand, built around color, materiality, and sensory escape. Conceived as elevated winter gifts, the kits create two distinct yet connected worlds: Corner Office and Alpine Moderne, each offering a new emotional and visual direction for Maude.

Alpine Moderne draws from a 1972 winter in the Alps: cedar and glass, warmth against cold air, scent-forward and quietly indulgent. Corner Office references a 1978 office in winter, wrapped in mahogany and walnut paneling under soft, ambient light: cozy, intimate, and refined. 

Together, the kits marked a shift in tone and palette, introducing new colors and a richer, more atmospheric feeling to Maude’s product lineup.

Collaborators: Maude Team




Each kit features a massage candle and soak bath wash, positioned as tactile, giftable objects designed to be experienced slowly. The kits were developed to feel intentional and collectable, extending Maude’s visual language while allowing space for seasonal experimentation.






The project began with defining a new color story for Maude: one that felt distinctly winter while expanding the brand’s existing palette. I designed the packaging from scratch through to production, considering color, finish, typography, and structure to create a sense of warmth and depth across both kits. Every element was refined to support the idea of sensory escape and to clearly differentiate these as new, limited seasonal offerings within the Maude ecosystem.

In the final stage, I created PDP assets and social content to support the launch, translating the physical kits into digital environments without losing their atmospheric, gift-forward quality.

Ultimately, I produced:

  • Winter Gift Kit packaging (concept through production)
  • New seasonal color story for Maude
  • PDP imagery and content
  • Social launch assets





2026