MAUDE : BASECreated social and campaign imagery for Base, Maude’s daily immunity probiotic capsule, in close collaboration with the Maude team to drive an engaging social launch.
The creative direction leaned into cranberry as both a functional ingredient and a visual anchor, using color, texture, and composition to highlight vitality while keeping Maude’s clean, modern wellness aesthetic.
Collaborators: Maude Team
I joined the project during a handover from Maude’s previous art director, taking over drafts and concepts already in progress. My work involved finalizing the packaging design, refining the system, and ensuring cohesion.
In parallel, I developed campaign imagery, PDP assets, and social graphics, collaborating with the team to translate the product update into a compelling launch narrative. The goal was to communicate both the functional improvements and the sensory experience of Base, creating consistency across physical and digital touchpoints.
Deliverables:
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Finalized Base packaging design (handover and production-ready)
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Social and campaign imagery
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PDP assets and digital graphics
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Support for coordinated social launch
2026