Ruby
O’Keeffe

New York-based designer.

Currently serves as Designer at Maude, a modern intimacy company.

Ruby holds an MFA from Parsons, The New School, in Design and Technology (2026), a BA from Brown University (2024) in English and Gender and Sexuality Studies, and certificates in Graphic Design from Pratt Institute and UI/UX design from University of the Arts London.

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SELECTED WORK

MAUDE: TRAVEL 2026

Collaborated with the Maude team on the design and development of two limited-edition lifestyle accessories: a compact travel case for essentials and the Maudern Scarf, a versatile satin piece designed to move fluidly between personal style, intimacy, and everyday ritual. Working across product and marketing teams, I helped shape the creative direction of both objects, focusing on materiality, functionality, and a tactile visual identity that extended the Maude ecosystem beyond traditional product categories.

Collaborators: Maude Team, Carl Ostberg

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MAUDE × WARNER BROS: “WUTHERING HEIGHTS”

Collaborated with Warner Bros and the Maude team on a limited-edition gift kit celebrating the release of “Wuthering Heights”. Working closely across teams, I helped develop the creative concept and translated the film’s atmosphere into a tactile, cinematic package, designing the packaging from the ground up with direct visual cues from the film.

I also designed a limited-edition poster to accompany the release, concepting and organizing all of its content, including interviews with key creative talent behind the film. In addition, I edited and finalized imagery for a cohesive rollout across social, distributor materials, and web PDPs, ensuring the assets felt elevated, on-brand, and adaptable across platforms.

Collaborators: Warner Bros, Maude Team, Carl Ostberg

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MAUDE: WINTER GIFT KITS

CORNER OFFICE & ALPINE MODERNE

Designed Maude’s Winter Gift Kits from concept through production, creating two distinct worlds: Corner Office and Alpine Moderne, united by a shared idea of sensory escape.

Alpine Moderne draws from a 1972 winter in the Alps: cedar and glass, warmth against cold air, scent-forward and quietly indulgent.

Corner Office evokes a 1978 office in winter, wrapped in mahogany and walnut paneling under soft, ambient light - cozy, intimate, and refined.

Each kit features a massage candle and soak bath wash, positioned as elevated, tactile gifts for the winter season. In addition to packaging design, I created PDP assets and social content to ensure the kits translated seamlessly across digital touchpoints while maintaining their atmospheric, gift-forward presence.

Collaborators: Maude Team

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MAUDE: WASH 2.0

Led the packaging redesign for Maude’s Wash 2.0, a revamp of the brand’s bestselling wash featuring updated formulas, new scent names, refreshed packaging, and redesigned pumps.

I designed the packaging across Corner Office, Green Room, and Unscented. Beyond packaging, I supported the social, advertising, and broader marketing launch - helping translate the product update into clear, elevated assets that communicated both the functional improvements and the sensory experience of the new Wash.

Collaborators: Maude Team

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MAUDE: BASE

Created social and campaign imagery for Base, Maude’s daily immunity probiotic capsule. The visuals were designed to communicate wellness with clarity and restraint, aligning with Maude’s clean, modern approach while highlighting the product’s clinically studied dosage of cranberry extract for urinary system support.

In addition to campaign imagery, I developed PDP assets and social graphics, and assisted with final packaging production: ensuring consistency across physical and digital touchpoints for the product launch.

Collaborators: Maude Team

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DRAGGED

Dragged is a hybrid book and digital archive documenting New York City’s drag scene. Combining photography, interviews, and interactive web elements, the project treats drag as both performance and resistance: foregrounding queer joy, embodiment, and community in the face of cultural erasure. Designed as a limited-edition publication with a connected website, Dragged explores how print and technology can work together to preserve living, ephemeral histories.

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VISUAL EXPERIMENTATION & SHORT PROJECTS

This section is for fast, curious, and expressive work. Short projects and visual experiments act as a testing ground for typography, branding, and visual language - often pulling from music, subcultures, and speculative ideas to explore how design can feel bold, emotional, and alive.

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REBRAND

Rebrand (now Meli) was an early-stage quinoa beer startup where I led brand identity and digital design from concept through launch. Working closely with the founder, I developed a wellness-forward visual language that intentionally broke from traditional spiked beverage aesthetics, positioning the brand as a lighter, modern alternative. The project spanned brand development, UI/UX, and a mobile-first website built in collaboration with a front-end developer.

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2026

Ruby O’Keeffe

Ruby
O’Keeffe